Fashion Walk in Causeway Bay cordially lined up with the “Godfather of Pixels” - eBoy to celebrate the coming Chinese Lunar New Year with Hong Kong’s first ever “Pixelrific Year of the Monkey” extravaganza. This pixel art group from Berlin has been presenting the public with traditional Chinese cultural symbol in 8-bit video game-inspired “pixel art’ twist, which includes the Three “Fortune buddies”  “Fu” (Wealth), “Lu” (Prosperity) “Shou”(Longevity) and most importantly along with ”Lucky Monkey” (Chinese zodiac this year)  .These four stars are dressed up in trendy outfits and meet the visitors at the bustling blocks of indoor and outdoor shopping district, offering public a stylish and energetic Chinese New Year! 

With a playful and retro 8-bit theme taking over Fashion Walk, this celebration of the Year of the Monkey can only be described with one word: “Pixelrific”, an amalgam of “pixel” and “terrific”! Shoppers can immerse themselves in the history of pixel art via an exhibition of works by eBoy inside Fashion Walk. Renowned for creating "Pixorama" of cityscape which is a pixelized and stylized version of city, eBoy has added Fashion Walk to the list with a rendition of the four vibrant blocks that make up the heart of Causeway Bay, following their 8-bit interpretations of major fashion metropolises such as Paris, Tokyo, London, to name but a few.

What's more, fashion trend-setters can take eBoy's trendy creations for Fashion Walk home through a special rewards programme.  Shoppers who spend HK$2,000 or more at

Fashion Walk will receive a special limited edition set of “lai see” envelopes featuring either the Three Fortune Buddies or the Lucky Monkey, for spending HK$6,800 or more, they will receive a stylish Lucky Monkey cushion together with a box of “lai see” envelopes.

Another highlight of “Pixelrific Year of the Monkey” is the fashion innovative

“Fashion Walk x Super Cool Style” mobile app, which is developed by the joint cooperation of Fashion Walk and 10 renowned international fashion brands! During January 15 to February 29, 2016 Customers could simply download the free app and take part in this mix and match game, items include 8-bit pixel renditions of the hottest items from AIX Armani Exchange, COCCINELLE, Commes Des Garcons, DKNY, Frapbois, H&M, Hysteric Glamour, kate spade new york, Liger and Versus Versace, all on their smartphone. Channel your inner fashion stylist and create your own bold look for the New Year! Furthermore, there are more exclusive 8-bit images of hot fashion items for shoppers to discover inside the shop or at Fashion Walk concierge – simply scan the QR code and the fashion items will magically be unlocked in the app. Upload the look to Facebook or Instagram to share your style with the world – don’t forget to hashtag #HKFashionWalk! There are shopping rewards for participants too; check attachment for more details.